Friday, July 25, 2008

Goyard: Must-Have or Status Symbol?




the reputation: elite
the canvas: stunning
the monogram: classic
the price: outrageous

This leads me to wonder: Goyard- must have or status symbol?
Don't get me wrong, I would LOVE to own one. What I question: is it
worth the money? Are people buying it for the second glance and extra
attention, or is it actually so stylish that its worth a mortgage
payment?
Founded in 1853, it is the oldest Malletier (trunkmaker) in history.
In the past, Goyard was a travel necessity for many aristocratic
families. Their royal orders have always been an important part of
Goyard's reputation. The brand is so exclusive that is only available
in four American locations (Barneys, Bergdorf Goodman, and the Goyard
store in San Francisco's Union Square.)
Obviously you can't argue the success of the world-renowed brand. I
just second guess my desire for it because it really and truly is the
ultimate luxury item.
So when it boils down to it... do we really love it or do we lust over
the label? Well, I guess the only way to do extensive research is for
me to own one and test it out. I am happy to accept all donations.
Until that day comes- I will keep my eyes on the prize.

~ Allie Bashuk

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